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HelloFresh budget arm EveryPlate takes aim at ALDI as meal kit price war heats up – NEWS.com.au

HelloFresh budget arm EveryPlate takes aim at ALDI as meal kit price war heats up

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The battle for households seeking to dine conveniently and creatively on a budget has intensified, with German behemoth ALDI taking on HelloFresh and Marley Spoons cheapie delivery services.HelloFresh’s budget delivery meal kit service EveryPlate, which launched in August, embarked on a charm offensive after the German supermarket giant unveiled its own $3.99 meal kit product, available in stores, this week.
EveryPlate is offering meals from $4.79 per plate, putting it in direct competition with…

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